Search Engine Optimization
SEO, or Search Engine Optimization, is a set of strategies and techniques aimed at improving the visibility and ranking of a website or web page in organic (non-paid) search engine results. The goal of SEO is to increase the quantity and quality of traffic to a website by enhancing its relevance and authority in search engine algorithms.
Search engines like Google, Bing, and Yahoo use complex algorithms to determine which web pages should appear at the top of search results for specific queries.
Types of SEO
Publish Relevant, Authoritative Content
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing
Update Your Content Regularly
You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh
.Metadata
When designing your website, each page contains a space between the
tags to insert metadata, or information about the contents of your page.Three Ways to Improve your Site's Ranking (SEO)
Google Ranking Factors
Google's search engine ranking algorithm is complex and takes into account numerous factors to determine the position of web pages in search results. While Google doesn't disclose the exact weight of each factor, industry experts have identified several key ranking factors based on observations and studies.
