Marketing Automation
Marketing automation refers to the use of software, tools, and technologies to automate and streamline various marketing tasks, processes, and workflows across multiple online channels.
The aim of marketing automation is to enhance efficiency, precision, and the overall effectiveness of marketing campaigns by delivering the right message to the right audience at the right time.
The aim of marketing automation is to enhance efficiency, precision, and the overall effectiveness of marketing campaigns by delivering the right message to the right audience at the right time.
Types of Marketing Automation
Benefits of Marketing Automation
Higher conversion rates
When marketing campaigns are handled through marketing automation, clean customer data makes it easy to identify and target the right people. When the right offers are made to the right contacts, in real time, the chances are much higher of making a sale.
Less time—and resources—wasted on ineffective campaigns
Opportunity and revenue data pulled in from the CRM system provides complete visibility into what’s working and what’s not. This means marketers can stop planning based on intuition. They can use data to make informed decisions, especially about continuing to invest in campaigns that may not provide the required financial returns.
Keep everything in order
Marketing automation makes everything run smoother. It sorts out transactions, aligns activities, creates doable schedules, and aligns internal teams to achieve goals.
